VARIABLE DATA CAMPAIGN

What is Variable Data Printing?
Using relevant, customized messages and images on a direct mail piece.
Use collected data to send to a specific target audience.


Effective One-to-One Marketing
Increase Response Rates
Creates Customer Loyalty

VDP begins with your DATA
Customer Data
Marketing Databases
Accounting Databases
Sales Collateral
Website Information
Purchased Target Lists

Mail - to - Web - to - Email
Print information is organized and prepared.
Each printed mail piece is unique and individualized to the person receiving it. (ex. postcard, letter, flyer).
A Personalized URL (PURL) is printed on the piece or linked with a QR Code that sends your customer to a personalized landing page. (e.g., JohnSample.MyOnlineReply.com).
Your prospects access the Landing Page by entering the PURL (web address) provided on the mail piece.

When prospects visit your Landing Page, they can:
• see details on your product or offer;
• enter or confirm contact information;
• request more information;
• make a purchase; and
• sign up for additional offers, email notices, or newsletters.

Variable Data Printing will...
Increase response Rates
Contribute to more repeat orders
Bring Larger return on your marketing investment
Significantly increase your overall revenue


Real-Time Analytics
Since the campaign results are made available as prospects respond, in real time, you are able to monitor all aspects of campaign as needed to improve response.
Having immediate analytics and reports puts you in full control. You have the ability to make any needed adjustments or formulate follow-up marketing communications to improve your results.